I often wonder what the Pantone Institute were thinking when they named some of their shades.
I wonder if the big-wigs at Pantone ever argue? Disagree on what something should be called?
One thing’s for sure, I bet that they had little trouble naming the next colour in my Colour Your World series.
I look at this shade and immediately think ‘pale blush’ or ‘softest petal’.
Vintage pink‘ maybe?
But, on reflection, whilst it’s most definitely more blush pink than anything else — it is almost mauve.
I bet, at some point, one of the colour gurus at Pantone said:
‘It’s almost mauve.’
and one of the others replied:
‘Perfect — let’s just call it that and have done with it.’
Pantone Almost Mauve is such a gentle shade — almost a neutral.
And lends itself beautifully to be paired with charcoal grey, copper and black, as can be seen in the little collection below.
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Colour Your World in Pantone Almost Mauve
1. Large Pink Cuddly Cloud — Donna Wilson
2. Porto Chair in Walnut by De La Espada — Heals
3. Pillowcase with Crochet Detail — Zara Home
4. Hambly Block Printed Bedspread — Habitat
5. Scrabble Love Poster — Desenio
6. Acrylic Salad Servers — Laura Ashley
7. Woven Basket — H&M
8. Blush Petite Travel Jewellery Box — Stackers
I love how this colour elevates these fairly ordinary products and give them a really luxe feel.
Touches of it, in an interior, add a little old school glamour; and can give quite masculine looking products a feminine twist.
‘With its gentle petal like touch, delicate and ephemeral Pantone Almost Mauve adds a sense of nostalgia to the spring 2018 palette.’
And I absolutely agree.
This gorgeous pinky toned, palest purple is — without question — Pantone Almost Mauve, and gives anything it touches, a kiss of vintage femininity.
Caro Davies is a former art-director turned writer and content-creator, and editor behind UK lifestyle blog The Listed Home. She writes about home-related topics, from interiors and DIY to food and craft. The Listed Home has been featured in various publications, including Ideal Home, Grazia, and Homes & Antiques magazines.