One of the loveliest things about my job is being invited along to the press shows of the amazing brands I work with, so when an invite to the Laura Ashley Press Show SS17 pinged into my inbox I was very excited indeed.
It’s a real treat to see the product before it hits the shops and — particularly in the winter — being able to fill your eyes with lots of colour and newness is a glorious thing indeed.
The perfect antidote to winter.
The girls at Laura Ashley are lovely and have always been so supportive; encouraging my mad-cap ideas (wallpapering a ceiling anyone?) — and incredibly patient to boot (always a bonus when real life gets in the way and the deadlines slip).
Their HQ is a bit of a trek from our village but I couldn’t wait to see what they have in store for us for the coming year. Needless to say, it was so worth the journey.
I was greeted by a door surrounded with summer blooms; such a sight for sore eyes. And what followed was equally as lovely.
Quick View of What You'll Find on This Page
Laura Ashley Press Show SS17
There were such a lot of lovely things to see.
Fashion-wise, it looks like the boho trend is going to be big for next spring and summer.
I spotted some gorgeous painter smocks and pinafore dresses. LOTS of beautiful pattern — ditsy florals and geometric prints — and colour. With a very welcome smattering of my favourite shade too (I need the beautiful sunflower yellow bag with bamboo handles in my life — it cheers you up just to look at it!).
There was a lovely homespun feel to much of the fashion — lots of vintage inspired shapes and sweet, crafty detailing — crochet, brushed felt and embroidery.
In homeware, the botanical trend was still really strong — lovely prints inspired by nature — plus lots and lots of lovely colour.
There was the most beautiful raspberry pink velvet chair; the kind of thing that, if it lived in my home, would be all mine.
‘Mummy’s chair’ — to read, draw, watch TV in.
Living in a houseful of boys, I’m pretty careful not to overload our home with too much pink but every girl needs a bright pink chair, right?
Colour Your World
Good to see that the greys are still holding on for another season too.
I got rid of the dark grey in our snug earlier in the autumn, in favour of a much lighter shade; it’s so versatile and works as the perfect backdrop for whatever shade you put with it.
I love this entirely grey sitting room— lots of layers and shades of the same colour — so restful.
So there we have it — a little look at the Laura Ashley Press Show SS17 and a tiny taster of what we’ll see hitting the shops in the new year.
Now isn’t that something lovely to look forward to? :)
Caro Davies is a former art-director turned writer and content-creator, and editor behind UK lifestyle blog The Listed Home. She writes about home-related topics, from interiors and DIY to food and craft. The Listed Home has been featured in various publications, including Ideal Home, Grazia, and Homes & Antiques magazines.