Disclosure: This is an unpaid post with George Home. We were invited to a birthday party at the George Home but all thoughts and words, as ever, are entirely my own.
Every once in a while, my blog presents an opportunity that makes me really grateful to be part of this lovely industry. And leaves me a little bit spellbound. Recently I was invited along to a very special blogging event. It was to celebrate the launch of the SS16 season for Asda’s George Home range.
Not unusual, you may think. I’ve been lucky enough to go to various events over the last year. I’ve been to press days at Laura Ashley and Matalan; but this was something a little bit special.
For a start, all three of my boys (big man-shaped boy AND the tiny boys) had been invited along too. This was a massive treat for me. To spend the day with my three most favourite people — midweek — was such a nice change.
And secondly I got to hang out with some of my very favourite bloggers.
We pulled up outside a pretty Edwardian house, in an unassuming North London street, with only the little board on the driveway giving an indication of what was inside.
Quick View of What You'll Find on This Page
The George Home
The owners — and their belongings — had shipped out. And every corner of their home had been transformed with George Home product.
Even the contents of the kitchen cupboards. Plus the kettle that was being used to make everyone’s tea.
The house had been totally ‘Georgified’.
Downstairs there was gorgeous design led furniture, accessories, lighting — even the paint on the walls — all by George Home.
So Who Was There?
Fritha, Jess, Katie and Laura — plus their families — had also been invited along and we got to hang out in lovely surroundings and have a chat, whilst the kids played around us.
There were some fab toys for the littles to have fun with — my boys made a beeline for a little retro kitchen and Bertie spent a lovely half hour ironing (good to know that we’ve produced a couple of mini domestic-gods in the making!).
Wherever you looked there were gorgeous little touches.
Sweet little accessories, fabulous kitchenware and covetable furniture.
So many surprising things to look at; some that I had no idea that George Home even sells. But the most surprising thing were the prices.
As with everything that George at Asda produces, all of the products were incredible value.
One of my favourite things was the Brooklyn dining set. Oak and white gloss — super-stylish — starting from only £100 for a pair of chairs. Bargain.
More lovely things than you can shake a stick at!
It didn’t end there either.
Upstairs there was a fabulous velvet statement sofa, flanked by lovely lighting.
And beautifully styled bedrooms too.
The house of dreams
And it didn’t end there…
Literally everything was by George Home.
And to top it all, there were games and activities for the little ones to do, with the day ending with a birthday cake and candles for Katie’s little girl LL, who was celebrating her 3rd birthday that very day.
All in all, a lovely day out.
I got to spend time with my favourite people in the whole wide world , chat to some lovely bloggers and indulge my passion for gorgeous homeware.
The boys got to eat cake and hang out with their daddy, whilst playing with some cool kids and lots of lovely toys.
Winning all round.
Best of all, I left the lovely George Home house knowing that — very shortly — all of that lovely product would be hitting the shops (and their website) and we’d all be able to fill our own homes with those gorgeous things!
Caro Davies is a former art-director turned writer and content-creator, and editor behind UK lifestyle blog The Listed Home. She writes about home-related topics, from interiors and DIY to food and craft. The Listed Home has been featured in various publications, including Ideal Home, Grazia, and Homes & Antiques magazines.
Ohhhhh there are so many gorgeous things right there. What a wonderful thing to do and it looks like you had a wonderful day. I’m off to have a browse on their website! xx
I can’t tell you HOW amazing the stuff is!!! Honestly — SUCH good value too. You could kit out your entire house — it was all gorgeous!!!! :)
What an absolutely gorgeous day. I can’t belive all of those products are from George. I need to head to the website and have a look properly. Some of those soft furnishings are just beautiful.
Aah Karen, honestly, I was blown away by it all. SUCH beautiful product. I’d give it all house-room!! :)
Wow, there are so many beautiful things in this house, what an amazing day with some ace bloggers too! What a treat Caro. I absolutely love the bedspread in white and green, and the kids stuff is lovely. Might have to invest in that little pink cushion seat for Flo! So cute xx
Honestly — I was so, so impressed. They had some seriously beautiful stuff — and the prices were amazing!!! :) xx
Oh Caro I bet you was in your element the house looks gorgeous, and your photos are beautiful. I have spotted a few things that I want for my bedroom, we are doing it in the next few weeks so hope they will out by then. The boys looked adorable and I love Berties face in the group shot he looks so cheeky, glad you had an amazing day x
It was AWESOME Sarah — honestly — the product wad absolutely gorgeous. I LOVED the dining room chairs especially. Just fabulous! :) xx
Oh Wow! Oh Wow! Oh Wow! I’m in absolute shock and awe. I cannot believe they moved into and styled a whole house!!! What s fabulous idea from those very clever marketing and PR bods. I really want to work for them now! Haha. You must have had the most amazing time in the world. I don’t think I’d have wanted to leave! The products look absolutely amazing. I really wish there was s George st Home store near me to have a good old rifle through all those fabulous looking products! I think you’ll approve of my new kitchen too then, as that’s white gloss and oak too. I’m so pleased you had the most awesome day. The post looks fabulous and I’m just off to buy everything now.. Xxx
Aaaah there is SO much product that would suit your lovely new kitchen then!! I wanted ALL of it!!!! And it was such a lovely day. Such a treat to see other bloggers in a smaller, more intimate setting. It was so lovely :)
Ah this looks like such a fab day out, and what a great idea to kit out the whole house with their stuff, brilliant! x
It was SO fabulous. Really, really nice to see the product in situ too — as you’d see it in the home. Rather than in a gallery space or on a shop floor. It was a really lovely day! xx
Oh wow! What a perfect day – every bloggers dream! :-) And some great company too – the products look just great – and what a cool idea to deck out that beautiful house in all-things-George – gosh, I want the job of whoever got to do that. Awesome! I can’t wait to go and have a splurge over on their website now. My Bert already has that little retro kitchen, so cute isn’t it? xxx
Aaah HONESTLY! I had the best day!! Spending the day with such lovely bloggers and looking at fab product was ace… but having my three boys with me was the BEST treat!!! Loved it :)
Lovely, lovely pictures! Looks like you had an amazing day and with some lovely fellow bloggers too! what a treat and to spend it with your boys too xxx
Aah thanks chickie. It was SUCH a fab day!! I felt so honoured to be asked along. But you’re right, spending the day with my three boys was the best thing of all!!! Such a treat!! :) xx
Sounds like such a great event Caro, your boys look right and home! What a great idea to do up a house to promote their range! I’ve just bought a few bits for Lucas’ room from George and they are such great value I’m really impressed with the things they have now, especially online. The little recipe holder is so cute, I love little bits and bobs like that. Glad you had such a great time xxx
I felt SO chuffed to be asked… particularly as I was spending the day with some big-name bloggers!! It was so lovely to hang out in a much smaller, more intimate setting too. The product looked amazing in a house — I LOVED all the stuff they had in the range!!! xx
George really have outdone themselves this time – I think I want everything in your photos!
I’m particularly taken with the chair in the master bedroom. It would be heavenly to have that in my room. Xxx
Yes — the chair in the bedroom is lovely!! My personal fave are the dining room chairs — SUCH gorgeous stuff Cat!!! I wanted it all!!!! :)
That really does look so much fun! And your little boys and their ironing….very sweet..
It was SO much fun!! They’d literally seen their daddy ironing their shirts that morning (I don’t iron!)!! They were just leading by example!! ;)
SO lovely and what a fantastic opportunity! This is amazing, and what fun too! I love their products and the range – all so stylish but affordable. Great post and what an amazing day xx
SUCH a fantastic day — lovely, lovely product and a lovely load of peeps to hang out with for the day too! :)
What a fabulous idea from Asda – the whole house looks fabulous and it’s lovely to be able to see how things work ‘in real life’. I love the dining chairs, and the chest of drawers that there is a sneak peak of in the boy’s room is just fabulous!
Ohmyword — the dining chairs were my absolute favourite thing!! If we’d have had room in the back of the car, I’d have taken them home with me!! ;)
Oh doesn’t it look beautiful – and I’m very tempted by that map cushion I can spy in one of your photos!!
It was all SO beautiful!! Made me want to replace everything in my house though!!! ;)
It looks like a fab day. We popped into George at Home a few weeks ago and I was amazed at the lovely ranges they stocked. The cushions and candles were particularly pretty and, they even had the spatulas I was looking for, it was great xx
The kitchen equipment was my favourite!!! They had some beautiful things — little copper measuring spoons — just lovely! :)
I am so surprised at all the items that are available. That sofa is my personal favourite…can’t beat a bit of velvet. I love the picture of them outside the door and I think that it is SUCH a good idea for George to come up with! Brilliant! xx
Such a clever concept isn’t it? It was so, so lovely to see the product in situ — rather than in an exhibition space or on the shop floor. Such a fab idea! :)
What a cool way to present the range! I love that little recipe box too – I can never resist pretty storage, even if I have nothing to put in it. (It won’t last long, clutter grows to fill these things!) I haven’t been to Asda in ages, I really need to go check it out. x #homeetc
Amazing isn’t it? Such a clever way of showing everything off! xx
They did an amazing job, everything looked beautiful, funnily last week I picked up their SS16 catalogue and they have some truly beautiful items in, I was won over by the dining set you have pictured for our new home xx
YES!! The dining set!!! It was my favourite thing — particularly the chairs. I absolutely loved them!! Great taste Kara!!
When can I move in??? This is beautiful!! Can you get their designers come round and give my home a George makeover please??? That would be FABULOUS!! xxx
Ohmygoodness — how amazing would THAT be?! A home makeover? Yes please — I’d absolutely love that!! :)
What a great idea to take over a home and showcase all the accessories, and what a gorgeous home it is too! Fab day out :-) I’ve really enjoyed seeing what they’ve got in their home range, as we don’t have an Asda near us so i’m really quite unaware about what they have available home-wise- thanks for sharing! x
I don’t know where our nearest ASDA is to be honest.I’ve always picked up bits and bobs online but didn’t realise they did such a vast range for the home. And the quality was fab! :)
I’m gonna surprise you here, I’m not too surprised at this. I think the George range is something Asda does really well. How great to take the whole family! I’m particularly taken by the velevet statement sofa. Thanks for hosting #HomeEtc
I’ve always loved the George fashion range — especially for the kids — but their homeware range is absolutely outstanding. And I’m totally with you — that sofa is GORGEOUS!!
The entire house looks wonderful. I adore the dusky pink paint on the lounge wall. I went into Asda yesterday and fell in love with lots of the new range, there is a cushion with a bunny on it that I NEED but we have to decorate the lounge before we buy any new furnishings. Boo! Still, I know where to go when we are ready :-)
It looked AMAZING! Seriously impressive to see everything in an actual house :) And I totally agree — I’ve fallen in love with the new range too!! SO many beautiful things!! :)
Such a gorgeous house! And with a real “family feel” as well. I feel like my local Asda George mustn’t have the same stylists as this home because it sadly always looks a little cheap on the shelves. I guess seeing everything in a real setting can work wonders!
The house was SO gorgeous. Made a lovely change to see product in situ, rather than in a shop or an exhibition space too. I agree that having it in it’s rightful setting can work wonders! The quality was fabulous :)
Caro!!! It looks awesome!!! Having been quite dismissive of George in the past, I’m a huge convert. I love their home accessories and they’re the most amazing value for money. Love the boys in their little tank tops, too. Future heartbreakers, for sure!!
It was AWESOME!! There was so many lovely things — and the prices were amazing. There’s no excuse not to have a lovely home these days, is there? Not when you can pick up so much gorgeous, cheap stuff from your local supermarket! ;)
Oooh all of that looks fab, I will be searching their website for the boys new bedroom that we are working on. Sounds like you all had a fab day, and how cute are your boys, they are lovely. x
Ah Caroline — they had some fantastic bits and bobs for a childs’ room!! We could have literally moved in to that house!! ;)
What a range! That is incredible. The boys’ bedroom looks fab. My two older ones would kill for that stormtrooper cushion.
#homeetc
It was INCREDIBLE! I think I liked the kitchen stuff the best — and the dining room chairs — I absolutely LOVED them!!
It was such a great day wasn’t it? So lovely to have the dads involved too. And it was lovely to meet you! x
Ah Jess — it was SO lovely to meet you!! :) And yes — what an awesome day. Really, really lovely to have the dads and kids involved. It made such a lovely change! :)
Wow, what an amazing opportunity and what a gorgeous house! I just love all the little details and they all look gorgeous.
Asda is not a place I’d think about when I need home stuff but I will now go and have a look at their website
#HomeEtc
Oh Elena — The George Home range is really, really excellent! It was so lovely to see it in such a lovely setting too — really made a change from seeing product in a studio space or shop floor! :)
This looks like so much fun! What a lovely way to spend a few hours :)
#HomeEtc
Aah it was fab — such a good day!
I can’t believe they totally ‘George’ified a whole house – wow! I do love their home stuff and such good value for money too! xx
#HomeEtc
Gorgeous isn’t it? Or should I say ‘George’ous? ;)
What a fab way to host an event – sounds like you had a fab time. But I think your boy may need some ironing lessons before it gets to the real thing or he’ll have a slightly singed hand :) Plenty of time to learn (and practice) though. Fab items too, wouldn’t you just love to move in? :) x
Haha!! He had been watching his Dad do the ironing that morning!! ;) I think he may not have been paying attention!! ;)
What a novel idea and a very convincing way to have us all heading along to Asda next time we’re looking for some home accessories! I’m checking out the website right now! Thanks so much for sharing xx #HomeEtc
SO much gorgeous stuff Sue!! But the thing that really surprised me was the paint!! I had no idea they made it!
Wow this looks amazing, I really love how all the supermarkets have upped their game with either their home or fashion ranges and in some cases both. So glad you had a wonderful time with your family Xx
It’s awesome isn’t it? I love how accessible lovely homeware is these days. It used to be confined to swanky homes-stores but it’s fab that you can pick up amazing design-led product doing your weekly shop!!! Brilliant :)