One of the loveliest things about my job is being invited along to the press shows of the amazing brands I work with, so when an invite to the Laura Ashley Press Show SS17 pinged into my inbox I was very excited indeed.
It’s a real treat to see the product before it hits the shops and — particularly in the winter — being able to fill your eyes with lots of colour and newness is a glorious thing indeed.
The perfect antidote to winter.
The girls at Laura Ashley are lovely and have always been so supportive; encouraging my mad-cap ideas (wallpapering a ceiling anyone?) — and incredibly patient to boot (always a bonus when real life gets in the way and the deadlines slip).
Their HQ is a bit of a trek from our village but I couldn’t wait to see what they have in store for us for the coming year. Needless to say, it was so worth the journey.
I was greeted by a door surrounded with summer blooms; such a sight for sore eyes. And what followed was equally as lovely.
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Laura Ashley Press Show SS17
Changing Seasons
There were such a lot of lovely things to see.
Fashion-wise, it looks like the boho trend is going to be big for next spring and summer.
I spotted some gorgeous painter smocks and pinafore dresses. LOTS of beautiful pattern — ditsy florals and geometric prints — and colour. With a very welcome smattering of my favourite shade too (I need the beautiful sunflower yellow bag with bamboo handles in my life — it cheers you up just to look at it!).
There was a lovely homespun feel to much of the fashion — lots of vintage inspired shapes and sweet, crafty detailing — crochet, brushed felt and embroidery.
In homeware, the botanical trend was still really strong — lovely prints inspired by nature — plus lots and lots of lovely colour.
There was the most beautiful raspberry pink velvet chair; the kind of thing that, if it lived in my home, would be all mine.
‘Mummy’s chair’ — to read, draw, watch TV in.
Living in a houseful of boys, I’m pretty careful not to overload our home with too much pink but every girl needs a bright pink chair, right?
Colour Your World
Good to see that the greys are still holding on for another season too.
I got rid of the dark grey in our snug earlier in the autumn, in favour of a much lighter shade; it’s so versatile and works as the perfect backdrop for whatever shade you put with it.
I love this entirely grey sitting room— lots of layers and shades of the same colour — so restful.
So there we have it — a little look at the Laura Ashley Press Show SS17 and a tiny taster of what we’ll see hitting the shops in the new year.
Now isn’t that something lovely to look forward to? :)
Caro Davies is a former art-director turned writer and content-creator, and editor behind UK lifestyle blog The Listed Home. She writes about home-related topics, from interiors and DIY to food and craft. The Listed Home has been featured in various publications, including Ideal Home, Grazia, and Homes & Antiques magazines.
So much lovely stuff wasn’t there? I saw a lovely electric-blue bag which is now on my shopping list! I also loved the dusty pink accessories in the grey schemes – especially the yoga mat!
Can’t believe you were there and I didn’t blooming see you!!!!! Would have loved to go for a catch up!!!
Oo lots of lovely things. We love a bit of Laura Ashley! xx
Haha!! Same!!!! SO many lovely things!
I read this with the same expression I have on my face when I sit down with the family to watch strictly come dancing…a smile on my face. Like strictly, beautiful homewares and gorgeous chairs make me happy! I looooved looking at the great photos of all of the pieces they’ve put together! When I saw the pink chair on Instagram I thought it WAS yours. Obviously wishful thinking on your behalf. Thanks for the sneak peek. #hometc
Haha!!! That chair!!! I WISH it was mine!!!
So much gorgeousness in one post, where do I start?
I am a HUGE Laura Ashley fan, it actually makes my Dad laugh so hard as he only let us have LA dresses as children and we hated them so much.
That bag, I need it in my life, I can not wait to see the new lines in store, its my secret spot when I have half hour on the school run as it is so close to Graysons school xx
Haha!! I had LA dresses when I was a little girl too!! Funny to see that my taste hasn’t changed too much!!
Looks fab! I love the lighting and mirror photo, and that embroidered boho top is gorgeous for Spring! #HomeEtc xx
So fab!! I can’t wait until it all hits the shops!!
So pretty and springlike. I want it all. #HomeEtc
I feel the same Lizzie — it’s ALL absolutely gorgeous isn’t it? :)
I was there too and I loved all the floral and colourful items. Unfortunately I spent most of the time talking to the design ladies (I talk too much!!) so I didn’t get to take many pictures.
#HomeEtc
I’m so sad to have missed you Elena!! It would have been lovely to meet up :) Next time for sure!
Oh wow Caro, so many gorgeous pieces in this collection and so many lovely photos. I love Laura Ashley Interiors but I don’t own any of their clothes, however I am in love with this white blouse with the mesh top and colourful embroidery – it is lush! x
SNAP!! I think that — and the yellow bag — were my favourite things!! And I’m the same — I have lots of their homeware but no fashion at all! Need to rectify that! x
Wow just so much loveliness!! I want it ALL! Also v glad dungarees are still on trend,
I’ve just ordered some more! #HomeEtc
SO much loveliness!! I wanted all of it!!!
I only ever think of Laura Ashley for home stuff. Silly me! Their clothes are beautiful and. Totally up my street!! Xx
I did too, to be honest!! My eyes nearly popped out of my head when I saw all the gorgeous fashion!